Cosmetic surgeons who are hoping for a strong SEO presence may have to follow a few key steps here. You can create a checklist of your own to make sure your content follows all of the rules. An plastic surgery seo checklist may prevent your website from ranking in search engine results. But will ensure that your post has all that it takes to rank well in Google.
Choose the Right Keywords
The first thing you should do is pick a keyword, phrase, or search terms you want your content to show up for on search engine results. If you’re writing about the best plastic surgery for women over 40, you have to look for what people are actually searching for.
The best way to do this is to use the Google Keyword Planner. This free website tool will give you the best choices for any keyword or search phrase. While the Keyword Planner is free to use, you need to create an AdWords account to gain access to this tool. Do your research and see how many keywords and search terms you come up with for cosmetic surgery.
Research Your Competition
Now, it’s time to spy on your competition. If you want to rank on search engine results, then you need to find out what your competition is doing. Use “Private Browsing” mode on your Web browser to search on Google. The reason why you should use private mode is to prevent Google from using your past search history to influence your search results.
Notice all the content on the first page of the Google search results. The top 10 results are all of your competition. Check out their content and see what they’re missing. What can do you do that’s better?
Create the Best Content
Now you know what your competition is all about, it’s time to create content. This may be the hardest part, but it’s important for attracting readers. Your content can’t be like your competition’s. It has to be better than theirs.
If your content is boring, Google and your audience will never take notice. It doesn’t matter if you’re creating a blog or making a landing page. It has to be something that gets your readers talking. Some ways to make your content stand out include having expert interviews, establishing a strong story angle, and including visual content.
Get External Links
External links are an important component of your cosmetic surgery website. External links are links from other websites that direct back to your website. This helps Google determine how good your blog post is. You’ll need to reach out to website owners in your industry and ask for links back to your website. This process is called “link building.”
Include the Keyword in Your URL and Post
Google determines the content of your post by its URL. This is the stuff that comes after the “.com” of your website URL. Google prefers it if you use SEO keywords in your URL. This helps them determine what your blog post is about and can increase your rank on search engines.